What role does Hills (2004) suggest the fans play in the construction of cult TV? How is new media central to this?
Hill (2004) suggested “cult status arises, ultimately, through an audience’s passion for a TV show”, that activities and practices of the fans determines and constructs what becomes a cult TV. Ultimately, shows are meant to be watched by audiences. If there are no viewers, there will be no show and as such, only viewers can ‘create’ cult TV shows. These audiences immerse themselves in the story of their favorite show and build their own communities around the characters and the show. Hill (2004) argues that producers of the show cannot dictate the fans to give rise to a cult TV show but we can say that it is enthusiastically encouraged.
The rise of cult TV can be attributed to the fans of particular shows that have chosen for themselves to incorporate their favorite shows into their daily lives. An example of this would be Joss Whedon’s Buffy series. It was so immensely popular that it had many spin-offs and has been subjected to scholarly study.
What made the Buffy series so great was the fact that the viewers were able to relate to the themes of the show. The viewers are able to understand the alienation and hell that is called adolescence. Not only were the viewers entertained, they were also able to feel like they were part of the show as they are watching it to the point where the cult following is included in the show. Buffy often broke the 4th wall with scenes like Spike and the watchman who had told the vampire “I wrote my thesis on you”.
Another practice often done by fans is using lines from their favorite show whenever they are relevant in an event in their lives. Often, when fans of a show are having conversations with other fans and even people who are unfamiliar to their fandom, they refer to events or quote from their favorite show. An example of this would be the countless times I’ve told my mother “not my division” when being asked to do chores. The phrase is a quote from Greg Lestrade who is a character from the Sherlock drama. To me as a fan and to other fans of Sherlock, this would be taken as quite humorous and relevant to the situation.
New media plays a major role in the creation and expansion of cult TV. With the rise of social media networks, fans are now able to further propagate their fandom. Hill stated that with the internet, every fan will be engaged in some sort of fan activity. Fans can now access more information about their fandom and can create their own items based on their favorite shows such as fanfiction.
Reference:
Hills, M. (2004). Defining Cult TV; Texts, Inter-texts and Fan Audiences, The Television Studies Reader, in R. C. Allen & A. Hill. London and New York: Routledge.





